co storm(elements)

Our inaugural NYC co-storm is taking place on Sunday, February 28th at District CoWork!
 We have an exciting line-up of mentors joining us, and I’d like to introduce you to them. Even if you decide not to join us, these are some women that should be on your radar. 
Before I continue with the introductions, I’d like to share the following quote from a blog I subscribe to. I’d like to share it with you because I couldn’t have said it better. 
“There’s a very real sort of creative power that comes only from getting outside your own head. A muse (mentor, co-stormer) allows you to look at the world without your usual filters and desires, and inspires real problem solving.

Next time you’re stuck, step outside of your own mind. Think about how you’d solve your problems for someone else, or how they would solve it for you.”

Great ideas are only a conversation away. 
*Don’t know what a co-storm is? Learn more by clicking here
And now for the introductions. Drum roll please… here are our
NYC Storm Muses and Mentors:
HELEN TODD – CEO of Sociality Squared
A full service social media agency based in New York City, helps brands organically grow loyal and engaged communities since 2010. Among Helen’s accomplishments, she has a Master’s Degree in Integrated Marketing Communications from Emerson College in Boston, Massachusetts, has won a WOMMY award from the Word of Mouth Marketing Association, and also has work featured in the Facebook Studio Gallery which recognizes the most creative, innovative, and effective marketing that makes use of the Facebook platform. Helen has been featured on, All, and on’s “The Hopkinson Report” in addition to being a Jay Chiat Awards judge and has spoken to MBA classes at schools like Xavier Williams College and NYU Stern Business School.

TARA GENTILE – Founder of CoCommercial
Tara Gentile is the creator of Quiet Power Strategy™ and the founder of CoCommercial, a company specializing in hands-on business training for idea-driven entrepreneurs. She’s passionate about helping people with smart ideas make more money, reach new audiences, and live life with ease. Tara is the author of The Art of Earning, Quiet Power Strategy, and The Observation Engine. Tara’s work has been featured in Fast Company, Forbes, Design*Sponge, and in the New York Times bestselling book The $100 Startup by Chris Guillebeau. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and marketing all over the world.

DARCEY HOWARD – Founder of Personal Branding Through Appearance Program
Darcey Howard is part advocate, part strategist and has developed brand strategies for companies such as Nordstrom, Starbucks, Eddie Bauer, United Way and Mercy Healthcare. She’s the founder of the “Personal Branding Through Appearance” program which lead to developing strategic partnerships with brands such as Ford and Chioptle that aligned with client brand initiatives in sustainability and has appeared on TV, radio and many national publications such as Forbes, New York Times, TIME, LifeTime Network, and the Katie Couric Show.

HELENA STONE – Founder of Chip Chick
Noticing that there was a void of female influence in the technology blogosphere, Helena started Chip Chick in 2004. A native New Yorker, Helena holds a Masters in Digital Imaging and Design from NYU and she has a background in the interactive and social media fields. She has been featured on MSNBC, Woman’s Day magazine, and other major news outlets. And when she is not busy testing out new gear, she can be found trotting the globe, looking for the next hot gadget.

Described by Ivanka Trump as a “celebrated career coach” and “fearless entrepreneur,” Elizabeth a worldwide executive coaching and consulting firm, the Founder of The Gaia Project for Women’s Leadership, and the Executive Director of 40 Percent and Rising, an organization dedicated to uplifting primary breadwinner women worldwide. Elizabeth founded her renowned executive coaching and consulting firm in 2010, and now serves executives and their teams on issues of success, leadership, career management, and redefining work/life balance. 
JACQUELINE BOONE – Creator of 6 Months to Live
Jacqueline is an International Digital Marketing Consultant and the Creator of 6 Months to Live, an online publication and web series that inspires people to create meaningful lives they love. She specializes in working with mission-driven companies and entrepreneurs that want to make a profound impact on a global scale and shows them digital marketing and business strategies to expand quickly. Her extensive international experience in strategy, marketing, and communications includes working for multinationals & publications such as Volt, Cisco, Aramark, Bel Power, Instyle magazine, and several others.
Michelle Ward, PCC, has been offering dream career guidance for creative women as The When I Grow Up Coach since 2008. You may have seen or heard her in New York Magazine, The Huffington Post, Etsy, Newsweek, Freelancers Union, the Forbes Top 100 Websites for your Career List or 100+ other media outlets. She’s the co-author of The Declaration of You, which was published by North Light Books, and the teacher of Create Your Dream Career and Ditch Your Day Job, which were watched by tens of thousands of people live on CreativeLive.

The author of CRAVING Success: a startup junkies path from passion to profits, Melody has trotted down virtually every entrepreneurial trail in existence. With 23 business ventures under her belt, you might even call her a lifelong “start-up junkie.”
When is the storm?
Sunday, February 28th 10am – 4pm
Cost: $97
Register and fill out the short application form with the ideas/projects you would like to put into the storm. Also what skills/talents you can bring to the storm. We are looking for a variety of skills and projects to make our mash-up the best it can be. Space is limited.