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Tell us a bit about you! Who are you, and what do you do?

My name is Jill Dahl and I am the founder of Secondhand Therapy and Jill Dahl Consulting. Through Secondhand Therapy, my main business, I work with professional women who have been busy “leaning in” and suddenly they get stuck. Life has thrown them a curveball that causes them to lose their momentum and question the path they are on. I step in and help them make the brave decision that will move them forward.

Prior to being an entrepreneur, I spent a decade in the financial industry and five years as a high school teacher.

Why did you sign up for a CO-STORM?

I had connected with Melody on social media and in Seattle for an event she was hosting. I saw the promo for Co-Storm and I thought, “THIS is what I need!”

I am in my second year of business and after a busy fall and January, my business suddenly slowed down. I needed some help figuring out where I might need to pivot.

I loved the idea of being able to brainstorm with talented women and having the opportunity to pick the brains of the mentors/experts. I don’t need someone to hold my hand during the process of change, I just wanted someone who could challenge my assumptions. This seemed like the perfect opportunity.

 

What are the people in the CO-STORM like (including instructor + fellow stormers)?

I LOVED the women that I connected with during the Co-Storm. I made new friends and I still keep in touch with several fellow stormers through social media.

It was one of those times where you walk into a room and say to yourself, “These are my people!”

What were some of your breakthroughs?

In the morning session, my mentor Felicia (who I knew that I loved the moment that she introduced herself as a “recovering engineer”) suggested that I should pivot by rebranding Jill Dahl Consulting as a way for my target type-a business woman to upgrade her professional soft skills. This made so much sense! Through Secondhand Therapy, I speak to a small portion of this demographic—the ones that realize they need help. By rebranding Jill Dahl Consulting, I could teach similar skills but offer them as a learning opportunity—instead of a fix to a problem. This allows me to reach a larger demographic of my target audience. BRILLIANT!

My afternoon session with Melody was equally inspiring. We brainstormed ideas for tapping into this expanded audience. I now have a list of opportunities that I would have never thought of on my own.

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What are your takeaways from CO-STORMING?

I started working on my rebrand right away. I kept it simple, knowing that I can go back and improve as I gain more momentum. I am happy to report that I have signed several new clients in the weeks following the Co-Storm.

What was your favorite part of the CO-STORM experience?

I loved being able to talk and think at a rapid-fire pace. I knew what I wanted to get out of the day, and I didn’t have to slow down. When you are surrounded by talented, brilliant women who are thoughtfully matched by Melody—magic happens. It’s so rare that you get to be vulnerable with a group of strangers and walk away feeling empowered and validated.

What would you say if you were recommending a CO-STORM to a friend?

I have already convinced several of my friends to join me at the next one. They heard about my experience and were upset that they missed out. I think it’s important to understand that you truly don’t have to have a solution in mind to your challenge. Just lay it on the table, and you will be blown away by the intuition and insight of the women at your table.

What motivates you on a daily basis?

I want to feel: magnanimous (generous of spirit, coming from a position of strength), inspired, dynamic, courageous, and discerning. Yes, those are core desired feelings that I identified almost 2 years ago thanks to Danielle LaPorte’s book.

I also took a StrengthsFinder 2.0 assessment last year and realized how much my natural wiring motivates me on a daily basis. I thrive on opportunities to strategize, learn, achieve, relate to others, and maximize the strengths of those around me.

I know it’s a long list but I honestly love getting sh*t done and this requires being very aware of what motivates me.

What do you CRAVE?

I crave a happy life, where the people around me feel loved.