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CO-STORMING™ is a methodology and facilitation strategy for gathering large groups of people together in a safe and empowering environment. It takes into account how people form lasting relationships, group dynamics, and what causes people to make positive changes.

Bringing people together not only creates a sense of connection and belonging, it can actually change the direction of their workday, their career, and their life. When individual lives are positively affected by others within their own company, the company itself benefits. However, as a company grows, people become more isolated in their departmental silos.

We’ve spent the last 14 years working with women in business. We believe women are the key to lasting change in an organization. Wired for connection and empathy, women are naturally positioned to be leaders and community builders. Together we can facilitate stronger internal relationships while creating an outstanding example of cultivating a supportive environment for women.



According to a November 6 article in Harvard Business Review (Is Your Company Encouraging Employees to Share What They Know?), Fortune 500 companies lose a combined $31.5 billion from employees failing to share their knowledge every single year. Former Hewlett-Packard CEO once proclaimed that HP would be 3x more productive if its employees effectively shared experiences and knowledge.

The Clear Business Objectives of CO-STORMING™

  1. Increased productivity
  2. Cutting costs in employee turnover and increased retention rates
  3. Career growth of employees
  4. Attraction of new talent  
  5. Customized (and private) objectives for your company


What is a Co-Storm™

A CO-STORM™ is a think-tank style session where two or three people brainstorm for each other.

I’m continually amazed how much we’re able to see for each other that we don’t see for ourselves. We’re so close to what we’re working on we often miss the obvious… can’t see the forest for the trees, don’t know what to do next…can’t shake feeling overwhelmed/lost/alone.

There’s a creative back and forth energy in getting outside your own head. Fresh eyes see our blind spots and filters. They also mirror back to us what’s really going on. A CO-STORMER’S insight can clarify what steps to take next, highlight your strengths, and make you pay attention to what should happen naturally.  

12299250_10153142649786126_4256631489409620281_nThe Co-Storm™ Experience 

We start the session with an introduction to CO-STORMING, instructions, and an overview of the day. Then we pair you off in groups of three or four (handpicked for you). Your group will go off for a two-hour CO-STORM session. During this session, each participant will have time for an introduction and a chance to discuss their most pressing pain point, project or idea. Your CO-STORM partners will brainstorm with you on solutions.

When you return, we will hook you up with another group and you will go off for round two. At the end, we will gather together and recap the day. You will have run your idea/project/pain point past 4-6 people for their feedback, in addition to creating new friendships and relationships:)

CRAVE will facilitate the day and match up the participants.  CRAVE will also take a survey of participant’s experience at the event.  Single day and workshop series available.

About Melody Biringer

melody_picWith 23 business ventures under her belt, you can call Melody Biringer a lifelong “start-up junkie.” Over the last 14 years, her work has focused on generating authentic connections and conversation among women in business. Her events are highly anticipated by 1000’s of women across North America. Melody is also the author of CRAVING Success: a startup junkie’s path from passion to profits, which includes 132 tips for ambitious entrepreneurs.

We’re excited to facilitate a CO-STORM in your company.  Have questions?
Email Melody at


About Crave connecting business + life

The CRAVE Company is focused exclusively on bringing women together to make waves in their careers and personal lives.  We connect and engage smart and successful women in thought-provoking conversations outside of the typical structured business setting. We specialize in event design for those authentic conversations. Our mission is to draw out the stories and voices of women in business in a way where they feel seen, heard, and empowered. We love to innovate, reinvent, and move forward at all times.

Read the story of how CO-STORMING was born

co-storm4What’s people are saying…

“Co-storming was magical. When I arrived, I was really stuck inside my own head. Having someone else’s eyes on my project and hearing about their experiences helped me to see what I could not. It pushed me to get through the hard part and launch a major project.” Erin Anacker, People Enthusiast Founder of Betwixt  

“A full day put aside to create, challenge my ideas, kick me in the pants when needed and then turn around and help another do the same thing for their business was so rewarding. It was the final push I needed to launch my new brand and gain insight on how I can build my business to the next level.” ~ Melissa K Harris, Brand Architect

“Co-storming was a reflective experience. It was like having someone verbalize the things in your brain that you may not have been able to articulate prior. For me 2 major changes happened. First, I could see where I was missing the big picture. I was totally focused on my mistakes and missed the successes. Second, I was able to reinforce some of my ‘gut feelings’ about how to grow that I was talking myself out of.” ~ Andrea Scott, Founder of Skoah®

“Co-storming was one of the most effective and efficient way to get the ball rolling again in my business that I have ever experienced.  The best part was having myself and another experienced business professional focus together on my issues and it was that extra attention and push that created the momentum that I could then run with.” Kim Heath  CA, CPA, JD

“Co-storming is euphoric from the moment you sit down to the moment you walk away. Having the creativity, expertise, and perspective of another person in the trenches with me and intensely focused on my business of serving working Moms left me with two gifts: Clarity around how to simplify my offerings and new opportunities around partnering with like-minded change makers. I left feeling confident, enthusiastic, and much calmer about bringing it all to life. ~ Sarah Gibbons, Founder and CEO of Conscious Working Mama

“I showed up at my #CoStorming date with a massive list of possibilities. And that’s all it was: a list. I left my #CoStorming date with a very specific “next best step”, plus a short-term plan and a TON of clarity that is simply not possible to find when you are always working away by yourself. #CoStorming rocks!” ~ Shirley Weir, Founder of



Why Melody created Co-Storming


We’re excited to facilitate a CO-STORM in your company. Have questions? Email Melody at